Building Social Business by Muhammad Yunus

এই বই সম্পর্কে

Christopher Mills examines Muhammad Yunus's Building Social Business in this critical essay. It follows Yunus's idea that enterprise can pursue a social purpose while sustaining its activities, and considers why profit maximisation alone may leave important needs unmet. Mills discusses the aims and practical possibilities of social business through arguments and examples drawn from the book. The Grameen experience provides a focus for discussion of microcredit and efforts to improve access to essential services. The essay also considers investment, starting social ventures and the relation between business methods and poverty reduction. Written as an analytical response to an existing work, it introduces the ideas Mills takes from Yunus and his assessment of their usefulness.

বইয়ের বিস্তারিত

ভাষা

ইংরেজি

প্রকাশক

Grin Publishing

প্রকাশের বছর

2016

পৃষ্ঠা

২০

ISBN-13

9783668268364