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Global Marketing: Contemporary Theory, Practice, and Cases

About this book

“Global Marketing: Contemporary Theory, Practice, and Cases” by Christiane Prange , Ilan Alon , Eugene Jaffe is an academic title. For those exploring this field, the book offers its own approach to the subject.

Book details

Edition
2nd Edition, 2016
Language
English
Publisher
রুটলেজ (ভারত)
Publication year
2016
Pages
726
ISBN-13
9781138807884

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