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Knowledge-Based Marketing : The Twenty-First Century Competitive Edge
by Ian Chaston
About this book
Explore “Knowledge-Based Marketing : The Twenty-First Century Competitive Edge” by Ian Chaston, an academic title. Explore the subject through the book’s own approach and presentation.
Book details
- Edition
- 1st edition,2004
- Language
- English
- Publisher
- Sage Publications (India)
- Publication year
- 2004
- Pages
- 280
- ISBN-13
- 9788178293967
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