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Marketing Research : Methodological Foundations
About this book
“Marketing Research : Methodological Foundations” by Gilbert A. Churchill is a title for readers interested in academic books. For those exploring this field, the book offers its own approach to the subject.
Book details
- Edition
- 10th Edition, 2009
- Language
- English
- Publisher
- Thomson IE
- Publication year
- 2009
- Pages
- 624
- ISBN-13
- 9780538743778
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