Rebranding Bangladesh
Hospitality Beyond Tourism, A Paradigm Shift
A study of Bangladesh’s tourism identity, connecting hospitality, cultural resources and destination branding with strategies for change.
এই বই সম্পর্কে
What shapes a traveller’s image of Bangladesh, and how might that image change? M Akhtaruzzaman Talukder and Muhammad Z Mamun explore tourism through the country’s landscapes, cultural heritage, entertainment and traditions of hospitality. Their discussion connects these resources with theories and models of branding. The book examines differences in visitor perceptions and motivations as well as the strategies used by competing destinations. It is suited to tourism and business students, hospitality professionals and readers interested in the choices behind Bangladesh’s presentation to the wider world.
বইয়ের বিস্তারিত
- ভাষা
- ইংরেজি
- প্রকাশক
- The University Press Limited
- প্রকাশের বছর
- 2024
- পৃষ্ঠা
- ৩৪২
- ISBN-13
- 9789845064118
ট্যাগসমূহ
- অর্থনীতি
- উন্নয়ন
- ব্র্যান্ড পরিচিতি