Start With Why
রচনা: সাইমন সিনেক (অন্যান্য)
Simon Sinek explores how leaders communicate purpose through the Golden Circle, connecting what organizations believe with what they do.
এই বই সম্পর্কে
Start With Why explores Simon Sinek's argument that a clear sense of purpose shapes how leaders inspire others. His Golden Circle places WHY at the center, followed by HOW and WHAT. The framework asks organizations to communicate the belief behind their actions, alongside the methods they use and the products or services they offer. Sinek develops this argument through examples involving Apple, Martin Luther King Jr., and the Wright brothers. He considers how shared purpose relates to trust, commitment, and a following that extends beyond immediate incentives. The book also examines the challenge of keeping an organization's purpose clear as it grows, connecting leadership and communication to the reasons people choose to participate.
বইয়ের বিস্তারিত
- সংস্করণ
- Latest Edition, 2011
- ভাষা
- ইংরেজি
- প্রকাশক
- পেঙ্গুইন বুকস (ভারত)
- প্রকাশের বছর
- 2011
- পৃষ্ঠা
- ২৫৬
- ISBN-13
- 9780241958223