The Lean Startup
রচনা: এরিক রাইস (অন্যান্য)
Eric Ries proposes testing business assumptions through minimum viable products, customer feedback, actionable measurements, and repeated cycles of learning.
এই বই সম্পর্কে
The Lean Startup presents Eric Ries's approach to developing products when customer demand and business prospects remain uncertain. Drawing on lean manufacturing, he treats a startup as an organization that must test its assumptions. Progress, in his framework, depends on validated learning about customers and the business, rather than the volume of work completed. The Build-Measure-Learn loop connects a minimum viable product with customer responses and decisions about what to do next. Ries explains how actionable metrics can inform a choice to continue with a strategy or pivot toward a different hypothesis. Innovation accounting provides a way to assess those experiments. His method applies to new ventures and entrepreneurial teams within established organizations.
বইয়ের বিস্তারিত
- সংস্করণ
- 1st Edition, 2011
- ভাষা
- ইংরেজি
- প্রকাশক
- Penguin Books Ltd (India)
- প্রকাশের বছর
- 2011
- পৃষ্ঠা
- ৩২০
- ISBN-13
- 9780670921607