The Power of Habit

এই বই সম্পর্কে

Charles Duhigg investigates how repeated behaviour takes hold and how it can change. He introduces a habit loop in which a cue prompts a routine and a reward helps that pattern persist. The explanation connects familiar daily actions with research into the processes underlying them, giving the book a structure that reaches beyond advice about willpower alone. Duhigg follows these questions into businesses, sport and collective life. Accounts involving consumer products, professional football and the civil rights movement show habits operating at different scales. The book asks how patterns become embedded in organizations and communities as well as in individuals. Its central argument concerns understanding those patterns before attempting to redirect them, with reported narratives carrying the discussion between research and practical situations.

বইয়ের বিস্তারিত

ভাষা

ইংরেজি

প্রকাশক

র‌্যানডম হাউজ (ভারত)

পৃষ্ঠা

৪০০

ISBN-13

9781400069286