About this book
Explore “What is Marketing?” by Alvin J. Silk, an academic title. Its complete text offers an opportunity to engage with the subject in context.
Book details
- Edition
- 1st Edition, 2006
- Language
- English
- Publisher
- Harvard Business Review South Asia
- Publication year
- 2006
- Pages
- 224
- ISBN-13
- 9781422104606
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